Axiro Semiconductor is a fabless semiconductor design 公司 headquartered in Bengaluru, driving innovation in RF, wireless 基础设施, satellite communication (Satcom), and 高-speed connectivity solutions. 后退ed by CG Power & 工业的 Solutions Ltd. part of the 120-year-old Murugappa Group. Axiro represents India’s leap into the global semiconductor arena. With millions of chips already powering global networks, a world-class 团队 across India, the US, and Europe, and cutting-edge expertise spanning RF, mmWave, GaN, and 下一个-generation communication technologies, Axiro is engineering the future of how the world connects, computes, and communicates. For more 细节 – www.axiro.com

职位描述

We are seeking an experienced Senior Marketing Manager to lead the development and execution of strategic marketing initiatives for our semiconductor product portfolio. In this role, you will be responsible for driving market awareness, demand generation, product positioning, and go-to-market execution across target markets including 汽车, 工业的, AI, edge computing, and embedded systems.

You will work closely with product management, 销售, 应用s engineering, and executive leadership to define marketing strategies that accelerate revenue growth, strengthen customer engagement, and enhance brand recognition. This role requires a strong blend of semiconductor industry knowledge, marketing expertise, business acumen, and leadership skills.

职责 

• Marketing Strategy: Develop and execute comprehensive marketing strategies aligned with corporate objectives, product roadmaps, and target market opportunities.
• Product Positioning & Messaging: Create compelling product positioning and value propositions that clearly communicate technical differentiation and customer benefits.
• Go-to-Market Leadership: Lead product launch activities, market introduction plans, and customer engagement campaigns for new semiconductor solutions.
• Demand Generation: Develop and manage campaigns that generate customer awareness, qualified leads, and design-win opportunities.
• Content Development: Oversee the creation of 数据表s, product briefs, white papers, 应用 notes, presentations, videos, web content, and 其他 marketing collateral.
• Market Analysis: Conduct market re搜索, customer analysis, and competitive assessments to identify trends, opportunities, and potential threats.
• 销售 Enablement: Provide tools, training, and technical marketing materials that enable 销售 and field engineering 团队s to effectively position 产品.
• Customer Engagement: 支持 customer meetings, technical workshops, webinars, trade shows, and industry conferences to strengthen market presence.
• Reference Designs & Demos: Coordinate the development and promotion of reference platforms, evaluation kits, and demonstrations that 高light product capabilities.
• Brand Management: Ensure consistent messaging and branding across all marketing channels and customer-facing materials.
• Digital Marketing: Drive website, social media, 电子邮件 marketing, and digital campaign initiatives to improve customer engagement and lead generation.
• Cross-功能al Collaboration: Work closely with 销售, 应用s engineering, product management, operations, and executive leadership to align marketing activities with business goals.
• Performance Measurement: Define and track key marketing metrics, including campaign performance, lead conversion, customer engagement, and ROI.

要求

• Education: Bachelor's degree in Marketing, Business, Electrical Engineering, Computer Engineering, or related field; MBA preferred.
• Experience: 10+ years of marketing experience, including at least 5 years within the semiconductor, embedded systems, or electronics industry.
• Semiconductor Expertise: Strong understanding of semiconductor 产品 including MCUs, MPUs, SoCs, AI accelerators, mixed-signal devices, connectivity solutions, sensors, and embedded systems.
• Marketing Leadership: Pr烤箱 experience developing and executing successful product marketing and demand generation strategies.
• Content Development: Strong ability to create compelling technical and business-focused marketing content.
• Market Intelligence: Experience analyzing market trends, competitive landscapes, customer 要求, and emerging technologies.
• Communication Skills: Excellent verbal, written, presentation, and storytelling skills for both technical and business audiences.
• Project Management: Ability to manage multiple projects and product launches simultaneously in a fast-paced environment.
• Leadership Skills: Pr烤箱 ability to influence cross-功能al 团队s and drive consensus across organizations.
• Analytical Skills: Strong capability to leverage market and campaign data to drive business decisions.
• Customer-Facing Skills: Comfortable presenting to customers, partners, industry analysts, and executive leadership.

 

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Preferred Qualifications

• Experience marketing 产品 for 汽车, ADAS, digital cockpit, edge AI, 工业的 automation, robotics, or intelligent vision 应用s.
• Familiarity with 汽车 ecosystems including AUTOSAR, ISO 26262, ASPICE, and ISO 21434.
• Experience 支持ing global product launches and managing multi-region marketing campaigns.
• 后退ground in developing customer-facing demos, reference platforms, and technical marketing assets.
• Understanding of AI/ML, embedded software, connectivity, and 下一个-generation semiconductor technologies.