Axiro Semiconductor Pvt. Ltd. is a leading Fabless Semiconductor Company based in Bengaluru, India, specializing in high-performance chip design for global 5G/6G, defence, satellite communication, and industrial IoT markets. Backed by the Murugappa Group through CG Power, Axiro leverages advanced design capabilities and strategic global manufacturing partnerships to deliver millions of ICs. With a strong focus on innovation, IP ownership in India, and sustainable growth, Axiro is at the forefront of India’s semiconductor mission.

Job Description

We are seeking an experienced Product Marketing Engineer to define product positioning, create technical marketing content, and support go-to-market strategies for oursemiconductor solutions. In this role, you will bridge technical expertise and market needs by developing compelling messaging, enabling sales teams, and engaging withcustomers to drive product adoption and growth.​

This position requires a strong blend of technical knowledge, marketing skills, and business acumen, with experience in semiconductor technologies and customer-facing roles.​

Responsibilities 

• Develop clear and differentiated product positioning and messaging that highlights technical advantages and market relevance
• Create datasheets, application notes, white papers, and presentations to support sales and marketing efforts
• Assist in product launches, marketing campaigns, and customer engagement activities
• Provide technical training and tools for sales teams to effectively communicate product value propositions
• Collaborate with customers to understand requirements and provide technical guidance during product evaluations
• Conduct competitive analysis and gather market intelligence to guide product strategy and positioning
• Work closely with engineering, product management, and business development teams to align marketing initiatives with productroadmaps
• Participate in trade shows, conferences, and webinars to promote products and strengthen brand presence

Requirements

Bachelor’s degree in Electrical Engineering, Computer Engineering, or related field; MBA or marketing specialization preferred

5+ years in product marketing or technical marketing roles within the semiconductor industry: Strong understanding of semiconductor technologies, SoC architectures, and market applications

Ability to create compelling technical content and execute marketing strategies.​

Excellent verbal and written communication skills for technical and non-technical audiences.​

Ability to work effectively with cross-functional teams and external partners.​

Strong ability to interpret market data and translate insights into actionable strategies.​