Axiro Semiconductor is a fabless semiconductor design company headquartered in Bengaluru, driving innovation in RF, wireless infrastructure, satellite communication (Satcom), and high-speed connectivity solutions. Backed by CG Power & Industrial Solutions Ltd. part of the 120-year-old Murugappa Group. Axiro represents India’s leap into the global semiconductor arena. With millions of chips already powering global networks, a world-class team across India, the US, and Europe, and cutting-edge expertise spanning RF, mmWave, GaN, and next-generation communication technologies, Axiro is engineering the future of how the world connects, computes, and communicates. For more details – www.axiro.com

Job Description

We are seeking an experienced Product Marketing Engineer to define product positioning, create technical marketing content, and support go-to-market strategies for our semiconductor solutions. In this role, you will bridge technical expertise and market needs by developing compelling messaging, enabling sales teams, and engaging with customers to drive product adoption and growth.​
 

Responsibilities 

Product Positioning & Messaging: Develop clear and differentiated product positioning and messaging that highlights technical advantages and market relevance.​
Technical Collateral Development: Create datasheets, application notes, white papers, and presentations to support sales and marketing efforts.​
Go-to-Market Support: Assist in product launches, marketing campaigns, and customer engagement activities.​
Sales Enablement: Provide technical training and tools for sales teams to effectively communicate product value propositions.​
Customer Interaction: Collaborate with customers to understand requirements and provide technical guidance during product evaluations.​
Market Analysis: Conduct competitive analysis and gather market intelligence to guide product strategy and positioning.​
Cross-Functional Collaboration: Work closely with engineering, product management, and business development teams to align marketing initiatives with product
roadmaps.​
Industry Representation: Participate in trade shows, conferences, and webinars to promote products and strengthen brand presence.​

Requirements

Education: Bachelor’s degree in Electrical Engineering, Computer Engineering, or related field; MBA or marketing specialization preferred.​
Experience: 5+ years in product marketing or technical marketing roles within the semiconductor industry.​
Technical Expertise: Strong understanding of semiconductor technologies, SoC architectures, and market applications.​
Marketing Skills: Ability to create compelling technical content and execute marketing strategies.​
Communication: Excellent verbal and written communication skills for technical and non-technical audiences.​
Collaboration: Ability to work effectively with cross-functional teams and external partners.​
Analytical Skills: Strong ability to interpret market data and translate insights into actionable strategies.​